How a Multinational Retailer’s L&D Team Transformed Communication to Drive Engagement and Impact
Industry: Retail
At Pinnacle Performance Company, we specialize in elevating communication skills to create meaningful, lasting change. When a multinational retailer's Learning & Development (L&D)team approached us to help enhance their facilitation capabilities, we knew the challenge required more than a one-size-fits-all solution. Their goal was clear: to create a ripple effect of strong leadership and communication across their retail stores by improving their internal training processes.
The Challenge: ElevatingFacilitation Skills for Maximum Impact
The retailer faced a significant hurdle in their efforts to equip teams on the ground with effective training and messaging. Facilitation sessions lacked the engagement and resonance needed to drive action and alignment across a vast network of retail stores. TheL&D team recognized the need for a "train the trainer" program to sharpen their facilitation competencies. Specifically, they needed tools to project confidence, establish credibility, and tailor their delivery to diverse audiences in a high-pressure, fast-moving retail environment.
The Solution: ExecutiveLearning with a Framework for Lasting Impact
Our approach began with an onsite Executive Learning Session led by Pinnacle Co-Founder, G. Riley Mills.The session focused on developing executive presence and applying MotivatingLanguage Theory—an evidence-based framework designed to influence emotions and inspire action. Participants gained practical strategies to elevate their communication, ensuring messages not only reached their audience but also drove results.
To ensure the workshop’s impact extended well beyond the session itself, we supplemented the in-person training with our Master Class Self-Guided Learning program. These video lessons reinforced and expanded on key concepts, offering participants the opportunity to revisit and deepen their understanding of the material on their own time.
The Results: TangibleImprovement in Communication and Engagement
The results were transformative.By the end of the program, the L&D team displayed noticeable gains in confidence and credibility, paired with a sharper ability to analyze and adapt to their audiences. This flexibility in communication allowed them to adjust their delivery to suit diverse groups, whether addressing retail staff or leadership.
Armed with these tools, the team immediately applied what they learned in their day-to-day operations. They reported greater success in gaining buy-in, alignment, and commitment during their training sessions, directly impacting the effectiveness of their messaging across the organization.
Building Long-Term Impact
This partnership marked the beginning of a shift in how the retailer’s L&D team approached facilitation. By combining practical, actionable strategies with the ability to revisit and refine their skills over time, the team has built a foundation for sustained success. We’re proud to have played a role in helping them not only solve an immediate challenge but also build a framework for long-term growth.
For organizations looking to achieve similar results, we’re here to help you unlock the potential of your team’s communication skills. Contact Pinnacle Performance Company today to learn more.