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Great Leaders Tell Great Stories—What’s Yours?

John Schuler
April 21, 2025
Pinnacle Team Exhibiting

Turnyour story into your leadership superpower

Great leadership isn’t just about making decisions—it’s about making connections. We now live in an information-saturated world, and facts alone aren’t enough to move people. If you want to truly inspire action, earn trust, and motivate your teams, there’s one skill you can’t afford to overlook: storytelling.

A recent study by Forbes indicated that, “Leaders who use storytelling are 20%more effective at inspiring action than those who rely solely on facts and data.” A compelling story doesn’t just convey information—it makes people feel something. It humanizes you, strengthens your credibility, and breaks through the noise. It’s how you go from simply communicating to truly connecting.

So—what’s your story?

Whetheryou’re leading a team, presenting to stakeholders, or rallying support for abold new vision, the ability to tell a powerful story gives you a distinctedge.

Here’show great leaders use storytelling to their advantage:

  • They deliver stories that captivate and inspire
  • They engage and influence through authentic, relatable narratives
  • They master the five core business stories—vision, values, origin, challenge, and impact
  • They know how to structure a story into a clear, compelling message that drives action

Storytelling isn’t fluff—it’s a strategic leadership tool. And when used effectively, it can transform how others see you, remember you, and follow you.

Your story is your superpower.What are you doing to harness it?

How can Pinnacle help?

PinnaclePerformance Company’s methodology is rooted in psychological principles that actors have used for centuries to influence emotion and motivate action.  This approach ensures that communication is not just about conveying information, but also about engaging and inspiring your intended audience.  

Training programs are designed to: Build Leaders, Drive Engagement, and ElevateTeams.

We had a great webinar with ATD: Storytelling for Impact featuring G. Riley Mills.

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Check it out