The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed
The ability to communicate with purpose and clarity and purpose is the key to personal and professional success. Effective communication is not something that happens easily though. Without a firm grasp of the elements needed to be a good communicator, there is no guarantee it will happen at all.
Our new book, The Bullseye Principle, is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance, critical insight, and actionable communication skills tips, based on award-winning methods, for new and experienced leaders alike. This book shows you everything you need to know to start communicating more effectively, starting today.
Mills and Lewis have taken techniques frequently taught to actors and developed them into simple and effective methods of communication in the business world. Michael Scott should read The Bullseye Principle!
-Jenna Fischer, Emmy-nominated star of The Office and author of The Actors Life: A Survival Guide.
The success of any communication rests more on how the information is conveyed versus what that information actually is. It all comes down to delivery. The same set of tools actors have used for centuries to appear more confident, credible and captivating apply to someone in the corporate arena.
Polish your presence, use intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling. Effective leaders strive to master key skills to inspire, empower, motivate, and more, at every level, in every sphere.
This book gives you a solid blueprint for effective communication in nearly any business situation, merging the practical and theoretical to help you:
- Master the most challenging business interactions
- Become more persuasive as a leader and communicator
- Adopt a 3-step methodology to influence more effectively
- Build your personal brand and executive presence toward sustained success
Communication in the corporate arena needs to be better for teams and organizations to thrive. In business, everyone has a role to play and an audience to influence. The role or topic of discussion does not matter. If a message does hit its intended bullseye, communication will fall short of the mark.
Read The Bullseye Principle sequentially or in a modular way. Read the first chapter to understand the 3-step process for influential communication and the concepts of intention and objective and then jump to specific chapters in any order:
Chapter One: HIT YOUR MARK
Utilizing intention to maximize message impact
Chapter Two: DEFINE YOUR PERSONAL BRAND
Establishing and projecting executive presence
Chapter Three: LAND THE JOB
Strategic interviewing techniques to get you hired
Chapter Four: COMMUNICATE LIKE A LEADER
Influencing emotion through style and delivery
Chapter Five: INSPIRE AND MOTIVATE OTHERS
Engaging workers and leading a team through change
Chapter Six: BUILD RELATIONSHIPS
Making connections, establishing trust and earning respect
Chapter Seven: CREATE A MEMORABLE NARRATIVE
Leveraging the power of storytelling in business
Chapter Eight: HANDLE DIFFICULT CONVERSATIONS
Providing feedback, managing emotions and speaking in the moment
Chapter Nine: RUN KILLER MEETINGS
Facilitating like a pro to get results
Chapter Ten: MAKE THE SALE
Being assertive, influencing others and preparing to engage
Buy The Bullseye Principle HERE!