The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed

Posted on March 28th, 2018 by Pinnacle Performance Company

The ability to communicate with purpose and clarity and purpose is the key to personal and professional success. Effective communication is not something that happens easily though. Without a firm grasp of the elements needed to be a good communicator, there is no guarantee it will happen at all.

Our new book, The Bullseye Principle, is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance, critical insight, and actionable communication skills tips, based on award-winning methods, for new and experienced leaders alike. This book shows you everything you need to know to start communicating more effectively, starting today.

Mills and Lewis have taken techniques frequently taught to actors and developed them into simple and effective methods of communication in the business world. Michael Scott should read The Bullseye Principle!

-Jenna Fischer, Emmy-nominated star of The Office and author of The Actors Life: A Survival Guide.

The success of any communication rests more on how the information is conveyed versus what that information actually is. It all comes down to delivery. The same set of tools actors have used for centuries to appear more confident, credible and captivating apply to someone in the corporate arena.

Polish your presence, use intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling. Effective leaders strive to master key skills to inspire, empower, motivate, and more, at every level, in every sphere.

This book gives you a solid blueprint for effective communication in nearly any business situation, merging the practical and theoretical to help you:

  • Master the most challenging business interactions
  • Become more persuasive as a leader and communicator
  • Adopt a 3-step methodology to influence more effectively
  • Build your personal brand and executive presence toward sustained success

Communication in the corporate arena needs to be better for teams and organizations to thrive. In business, everyone has a role to play and an audience to influence. The role or topic of discussion does not matter. If a message does hit its intended bullseye, communication will fall short of the mark.

Read The Bullseye Principle sequentially or in a modular way. Read the first chapter to understand the 3-step process for influential communication and the concepts of intention and objective and then jump to specific chapters in any order:

Chapter One: HIT YOUR MARK

Utilizing intention to maximize message impact

Chapter Two: DEFINE YOUR PERSONAL BRAND

Establishing and projecting executive presence

Chapter Three: LAND THE JOB

Strategic interviewing techniques to get you hired

Chapter Four: COMMUNICATE LIKE A LEADER

Influencing emotion through style and delivery

Chapter Five: INSPIRE AND MOTIVATE OTHERS

Engaging workers and leading a team through change

Chapter Six: BUILD RELATIONSHIPS

Making connections, establishing trust and earning respect

Chapter Seven: CREATE A MEMORABLE NARRATIVE

Leveraging the power of storytelling in business

Chapter Eight: HANDLE DIFFICULT CONVERSATIONS

Providing feedback, managing emotions and speaking in the moment

Chapter Nine: RUN KILLER MEETINGS

Facilitating like a pro to get results

Chapter Ten: MAKE THE SALE

Being assertive, influencing others and preparing to engage

Buy The Bullseye Principle HERE!

Contact us now to request a customized program for your organization. Every program includes the core modules of The Pinnacle Method™ and is totally adapted to your needs

Our program is delivered by our amazing team of trainers as a face-to-face workshop in your company. We also have totally integrated online and app-based solutions for live learning on the go

 

Contact us today